It`s just an image. On his first three or four records he sacrificed himself on the altar of true artistic devotion and then started to create another type of music and now he does quite conveyer-like and typical bm from record to record turning into a conveyer himself.
Some of Shining's early releases are at least decent but I'm not a fan of so called DSBM. Let the emo teenagers listen to it.
The only exceptions for me are Leviathan and Abyssic Hate.
Not to mention Kvarforth's pathetic behaviour...